Mainly because makeup itself, the generic concept, is an integral part of human identity. People have always done it (even Neanderthals used makeup) and we’re always going to keep doing it. The concept of decorating our faces/bodies with colored pigments is practically hardwired and on a deep level just plain FUN (look at how much kids love to get their faces painted at fairs and carnivals and so on). The concept is also totally gender neutral. In some societies, men traditionally do it more than women, for example. Using your own body as a canvas for art taps into a mystical, childlike sense of wonder. First you look one way, then… another! Like magic.
But mainstream commercial makeup culture as it exists today is incredibly exploitative, misogynist, colonialist, colorist, and hurts women, especially poorer women and women who don’t fit the racial ideal as expressed by the mainstream corporate beauty industry. And a big part of that is pushing “natural” looks. All women are supposed to look “naturally” poreless, for example (which isn’t realistic or healthy) and are punished socially and often financially if we aren’t. Another example: contouring is supposed to accentuate the “natural” lines of your face but for me and a lot of other Asian women with moonfaces, it’s the furthest thing from natural! The further you are from the rich thin young lightskinned bigeyed straightsmallnosed highcheekboned look, the more weirdly artificial the word “natural” becomes. We’re supposed to sink all this time and money and resources into achieving this bullshit “natural” look until it all feels a bit like Sisyphus rolling the stone up the hill.
Putting a bright blue streak on your eyelids and walking out the door might take five seconds and probably makes you feel expressive and happy and good about yourself, even if it seems “tacky” through the lens of mainstream makeup culture. But taking an hour and trying soooo hard, using all the latest expensive products to make it seem like you’re not really trying at all, makes a lot of women feel worse about themselves, not better. In fact it leads to a lot of women feeling insecure about their real face and their real skin. There are many ways to look garish, but only ONE way to look “natural”. Instead of turning your own face into a canvas where you’re the creative artist, you’re following a ruthless set of instructions and doing a sort of strict paint-by-numbers that you’re never going to do right anyway. So it represents giving up more power over your own face/body than you’re actually getting back. Subjugation to the social norm, not creativity.
For some reason, I thought it would be good to do a comic about archaic English grammar. Just roll with it, could you?
It takes a very special sort of person to follow a stick figure Shakespeare webcomic in the first place, so I’m sure most of you already knew this, but I just wanted to spread the word, as I love following the “you” and “thou” usage in Shakespeare’s plays.
If you want a more coherent overview of the you/thou thing, check out this page on Shakespeare’s Words for a more informed viewpoint, plus a lot of cool examples of it in action.
Hey, do you know that feeling of hitching up a long skirt so you don’t fall on your face when walking upstairs, and then you immediately become a wretched yet resolute Jane Austen character? It’s a universal thing, right?
It’s like resting a laundry basket against your hip and suddenly you’re a long-suffering peasant woman, wondering if you’ll survive the winter.
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